Caroline Johnson

01 — Who I Am

Passionate, detail-oriented leader with key strengths in applying research & analysis towards creative strategy development for overall brand image projections and campaign goals.

Highly ambitious to gain experience in brand marketing, advertising, communications, media planning, and other fields through internships to aid in a future career in brand marketing, and the pursuit of an MBA after graduation in Fall 2026.

I’m bringing strategic thinking, outstanding communication skills, and genuine passion to every project I'm part of.

02 — Applied Experience

^{Bullet Advertising Team}

NSAC - Texas Tech University

Working with the client to develop an integrative campaign to compete nationally in April 2026. Participated on the research team to develop the foundation for the integrative campaign direction with audience insights and primary research tactics. Promoted to the creative promotions team in November 2025 to develop creative promotional features that align with the target audience and client objectives.

• Worked collaboratively with creative, media, and research teams weekly, discussing final campaign decisions.

• Creating research independently and collectively with teammates.

• Providing and receiving feedback for promotional suggestions.

• Developing overall campaign concepts, print ads, short-form, long-form, promotions, media strategy, placements, and taglines.

Contact me for more information on specific roles, responsibilities, or references from my experience.

03 — Selected Projects

With my education and experience, I have developed a highly organized work ethic and a commitment to helping peers or teammates succeed through projects.

My top projects highlight my skills in research, strategic development, efficient writing communication, and overall creativity.